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BKK Mobil Oil becomes
Mobil Krankenkasse –
with a new identity

NEW NAME,
NEW CLAIM,
new appearance.

The company has repositioned itself and sharpened its profile. This is something to be proud of. As a pioneer of sustainability in the health insurance market, the company supports its policyholders in promoting their long-term well-being. In short: Mobil Krankenkasse. Sustainably healthy.

THE NEW LOGO

THE NEW CLAIM

THE NEW CORPORATE DESIGN

In times of the most diverse target group-specific channels, a corporate design can no longer be static. That’s why we developed a fluid corporate design for the client that depicts the brand in a stable way and at the same time allows the necessary large design freedom.

CORPORATE TYPEFACE

A sans serif, clear font, which can also be used in capitals, ensures a diverse and large design freedom for all media, measures and formats.

COLOUR

The basic colours have been retained. A new accent colour has been added. The mint green provides a fresh new look that also picks up on the claim “Sustainably healthy” in terms of colour.

ICONS

In addition to the straightforward, clear typeface, the icons chosen are also concise. They work quickly, clearly and transparently.

IMAGERY

Natürlich, echt, aus dem Leben. Unsere Bildwelt spiegelt den Alltag unserer Versicherten in allen möglichen Lebenssituationen.

EXAMPLES: THIS IS WHAT IT LOOKS LIKE

With around one million policyholders, Mobil Krankenkasse is one of the financially strongest and most efficient providers of statutory health insurance in Germany.